Editorial Guidelines

CEO Policy Institute
Where Business Leadership Meets Public Policy.

At the CEO Policy Institute, we aim to connect corporate leadership with public policy through credible analysis and thought leadership. These guidelines articulate the editorial standards that define how we publish content for executives, policymakers, and governance professionals.

1. Audience Profile

CEO Policy Institute caters to leaders navigating the intersection of business and policy.

• Primary Audience: CEOs, board members, senior executives, policymakers, regulators, and institutional investors.
• Key Interests: Corporate governance, regulatory frameworks, policy reforms, leadership strategy, ESG, and institutional trust.
• Tone: Executive-level, data-informed, accessible to global readers.

2. Content Categories

Core Focus

• Corporate strategy & governance
• Leadership and boardroom effectiveness
• Policy reform and regulatory trends
• ESG and sustainability reporting
• Technology and compliance issues
• Public-private partnerships

Article Types

• Opinion/think pieces by executives
• How-to leadership strategies
• Policy and regulatory analysis
• Research-based features
• Rankings and executive surveys
• Interviews with corporate leaders and policymakers

3. Writing Standards & Style

Tone

• Authoritative, insightful, and professional.
• Focused on solutions and best practices.
• Avoid hype and self-promotion.

Clarity & Readability

• Use straightforward English.
• Define industry or legal terms.
• Paragraphs: concise, 3–5 sentences.
• Use subheadings and lists for clarity.

Grammar & Mechanics

• American English, active voice preferred.
• Check accuracy of data and sources.

4. Formatting Requirements

• Title: Compelling and keyword-rich (≤65 characters).
• Length: 900–1,500 words; extended for research features.
• Metadata: Provide a 150-character meta description.
• Structure: H1 for title, H2 for sections.
• Links: Inline references to credible sources.
• Images: Provide charts, infographics, or photos with proper rights.

5. Originality & Plagiarism

• Articles must be exclusive to the CEO Policy Institute.
• No plagiarism, duplicates, or AI-only content.
• Writers must fact-check before submission.

6. Sources & Attribution

• Use reliable sources (government, regulators, leading consultancies, academic institutions).
• Attribute all data and insights with hyperlinks.
• Avoid over-reliance on promotional material.

7. Editorial Integrity

• CEO Policy Institute is independent of corporate or political influence.
• Contributors must disclose conflicts of interest.
• Sponsored or branded content is clearly labeled.

8. Prohibited Content

• Promotional/advertorial material
• Discriminatory or defamatory submissions
• Politicized or agenda-driven articles
• Poorly researched or careless content

9. Review & Approval

Submissions are reviewed for:

• Style and tone consistency
• Accuracy and authority
• Compliance with editorial guidelines
• Revisions may be requested.

10. After Publication

Authors are encouraged to share their content. The CEO Policy Institute promotes published work across professional channels.

At the CEO Policy Institute, our editorial standards are designed to inform, guide, and inspire leaders at the intersection of business and public policy. By upholding these values, we ensure credibility and trust.

📌 Contact: info@ceopolicy.com